OWN IT: The music of MIO, the rhythm of your culture


Have you been lost in your own country? That’s when time slows down and the amount of opportunity seems unlimited. Everyone has their own way of getting away from reality but one of the most common is music. Every genre, song lyrics, and music reflects how a person feels – just as Careless Music Manila composed his latest song, “OWN IT”, the best song that explores urban and tropical trends under the auspices of the Yamaha Mio Own the Culture Campaign.

With the aim of keeping the AT culture cultural show up, Yamaha Motor Philippines teamed up with Careless to create a song that showcases how fun, cool and diverse the MIO world is. The song was specially written and designed to show how you can be unstoppable with your movements – it allows you to dream what awaits you. Acknowledging the lyrics, the music video portrays a mysterious world as Careless Artists Nadine Lustre, Massiah, and James Reid work their hearts out to entice people to enter into the culture of their culture. ‘Prepare the way. Say it again. Crossing the border ‘ as mentioned in the comments, and how Mio’s motorcycle ride feels – it takes you wherever you want to be and allows you to express yourself without a doubt.

The world portrayed in the music video is a reflection of the importance of having a culture. Leaving the place and moving on to a new and exciting place is better. That’s what AT is climbing culture; with Yamaha Mio Sporty, Mio i125, Mio Soul i125, Mio Gear, Mio Gravis, and Mio Aerox, you can explore, translate, and OWN IT.

Visit Yamaha Mio’s official site: https://www.yamaha-motor.com.ph/campaign/mio.html

Get updated by following Yamaha social media accounts:

FB page: https://www.facebook.com/ph.yamaha
YT Channel: https://www.youtube.com/user/yamahamotorphils
IG: https://www.instagram.com/yamahaphilippines/?hl=en
Twitter: https://twitter.com/YamahaMotorPH


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