Eggnog in October? Why big dairies and grocers want it on shelves sooner


Traditional foods are not only a Christmas tradition but also a boost to the dairy industry

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One afternoon this week and a crowd of diners had started looking for a supermarket in west Toronto. No one pays much attention to the only refrigerator with 12 cartons of store-bought eggnog in the old-fashioned red, and blue to oil-free color. For about an hour that evening, no one touched them.

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The question, then, is why are the world’s eggnogs on sale in October? The drink has been associated with Christmas and the winter holiday season for many years, but has begun to hit stores for the first and last few years. Most retailers now start selling eggnog a week or two before Thanksgiving, and a major Canadian producer said October represents 15 percent of the annual eggnog sales.

“Really? How about early? ” Brad Fletcher, President of Village Grocer in Unionville, Ont., Asked his team this month after hearing that the store is already selling eggnog.

The reason was straightforward.

“Our customers want. As soon as it is available, he is there. She loves it, “Mariella Aiello, former manager of Village Grocer, told the Financial Post.” Why stop? Why not have an eggnog in October? Why stop? “

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The growing number of consumers in Canada seems to agree. Brenda Carter, Cobourg, Ont., Puts in her coffee. Her daughter told her a few years ago – her daughter left a cardboard box in Carter’s refrigerator on Thanksgiving.

“It’s like drinking pumpkin coffee, but you made it yourself at home,” she says.

Growing eggnog sales until autumn, and perhaps beyond, makes sense for retailers and manufacturers, as it is the kind of product that can be traded without taking anything.

As soon as Eggnog becomes available, customers are buying, said the seller.
As soon as Eggnog becomes available, customers are buying, said the seller. Post by courtesy of Postmedia

One grocery store called it the “unprepared buyer” in the sense that consumers put it in their cart, even though it was not on their list, but they could not buy other items.

This method seems to work. Eggnog sales around Thanksgiving this year boosted the entire dairy group by two percent at Mike Dean Local Grocer, a five-storey chain in eastern Ontario and western Quebec.

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“The dairy industry has developed a Thanksgiving beverage,” says Gordon Dean, a store owner. “Two out of every 100 people a normal person does not look like a lot. But the promotion of two percent of all collections to the grocery store, is a mountain shift. ”

Dean, who started selling eggnogs outside of the December holiday season about three years ago, said customers are also willing to spend more money on eggnog than they use regular milk. That’s because eggnog, like Pepsi or Clamato, also mixes alcoholic beverages, he said.

“It is different from chocolate milk. You buy chocolate milk because you want to dry it. You buy eggnogs because you have someone coming,” he said.

And customers with someone who comes here like to splurge.

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“It’s something I find myself making a little bit more – a little more limit than I can make for milk,” Dean said. “After doing well here, why not try another season?”

Lactalis Canada Inc., an international dairy manufacturer producing eggnogs under the Beatrice brand, predicts that egg sales will grow by 5 percent this year compared to the last, about 2 to 2.5 million liters.

Both sales will take place at the end of the year, with 15 percent in October, 10 percent in November and the remaining 75 percent in December.

“The onset of the season is just beginning,” says Vincent Metz, general manager of the Lactalis watershed in Canada.

However, they do not expect to be able to expand the eggnog market in the summer.

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“Judging by the ideas, I’m not sure this is something you can really enjoy in the warmer months,” he said.

Toronto wasn’t hot this week, but it wasn’t cold either. Stanley Mandarich was shopping at a supermarket in west Toronto and his wife pointed to an egg that was in the fridge. He sets aside the classic cartoon.

“I think I don’t see why,” he said of the purchase. “I was right to think that October was a good month to have an eggnog.”

The next day, he had brandy beer. It sounded friendly, as well as familiar, probably a little decadent.

“I can’t have it every day,” he said. “I don’t know how long it’s good, but I’m sure we’ll use it before it’s over.”

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